Qbrand is a native advertising opportunity that leverages the live trivia show format to reach captive, engaged audiences that return week after week.
Branded questions and interactive segments go above and beyond a scroll or a drive-by. Advertising through our Qbrand program complements ATL campaigns through mass exposure, whilst also adding a unique element to your BTL marketing mix thanks to targeting/content options.
QBrand licensed trivia shows are hosted in almost 200 venues across Australia each week.
Using QBrand enables you to feature throughout a show in the form of question content that challenges audiences. Want to highlight a key product differentiator or spark some discussion around a new release?
There's nothing like a trivia question to get people putting their minds to work.
The average trivia show attendee is spending two hours interacting with friends and putting their minds to the test. Topics aren't exposed to audiences in a fleeting format. People are dedicating several minutes of thought to each question.
That's not to mention the reinforcement and recall that occurs when the answers are revealed. Plus, unlike other native ad formats, these placements are non-obtrusive, engaging and shaped to fit into the experience.
We have multiple video segments that can feature your product front and centre, play an artist's latest song, or even simply play the latest TVC.
Everything and anything can be trivia. We'll work with you to get your messaging into our show in the most engaging way possible.
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*Production costs for AV Segments will be quoted to you upon selection.
QBrand is a unique native advertising option for brands looking to try something new and/or complement their existing campaigns. Here's how branded questions stack up against other advertising channels:
